As women age, their skin experiences wrinkles, sagging, hyperpigmentation, loss of elasticity, and loss of volume. How fun! Visibly deeper wrinkles, puffy saggy eyes and skin that appears dull and lifeless are just a few of the challenges brought on by advancing years. For virtually all women, it is only a matter of time before signs of aging appear that they never noticed before.
Genetics play a significant role in how quickly a person ages. With 30 years in the beauty industry under his belt, Patrice Mercier—former head of Research & Development at Christian Dior Beauty and current lead researcher at Paris based cosmetics giant Sephora—has seen it all. When asked about aging, Mercier explains that visible signs of aging are about 40% genetics, 30% are lifestyle choices (smoking, dehydration, lack of exercise), and 30% are products and regimen individually chosen by consumers. As men and women age, their skin loses its natural elasticity and skin thickness because of the accelerated loss in elastin and collagen. Beginning at the early age of 18, the average person loses 1% of collagen and elastin every year. By the time a person turns 30, they are losing about 1.5% of collagen and elastin each and every year.
While you cannot control your genetic predisposition and you have limited control of your exposure to pollutants, you can completely change certain lifestyle choices that affect the speed at which your skin ages. Instead of relying on skincare products that you can buy from your local drug store (which are full of synthetic ingredients and harmful chemicals that only hydrate the skin on the surface but they do nothing to support the crucial collagen and elastin matrix), you should research and invest in more natural and holistic skincare creams and serums that supply the right nutrients essential for anti-aging skin.
Getting older is inevitable, but there is something you can do to help your skin age well. Aneela Zaman, Founder and CEO of Zaman Skincare, specifically formulated the Sleeping Beauty serum, a proprietary, patent-pending formula using Black Cumin Seed infused with Organic Vitamin C to increase softness, luminance and regeneration of the skin, while helping reverse age-related damage. The Sleeping Beauty serum is the ultimate transformational, soothing, sleeping night oil designed for all men and women looking to achieve timeless radiance!