If you've been shopping around department stores and scrolling through your device for skincare products, you’ve probably noticed that almost every moisturizing product on the shelf lists hyaluronic acid as a star ingredient.  Congratulations! You are a very observant consumer. But, if you are anything like me, you probably also found yourself not really knowing what that means. Don't worry. You are not alone.

Hyaluronic acid is one of the most popular ingredients in skincare. This is one ingredient we highly urge you to add to your skincare cabinet. Hyaluronic acid is the leader in the science of hydration. Naturally occurring in the skin, hyaluronic acid is used in skincare products for its ability to attract and retain hydration of the skin. Since a lack of hydration and moisture is one of the most common complaints among consumers of skincare products, hyaluronic acid helps to improve the overall appearance of the skin; when you properly hydrate, the texture and tone of your skin experience noticeable results almost immediately. When added to a skin care routine, hyaluronic acid can help skin look and feel more healthy and radiant.

If you are looking to achieve skin that's hydrated, plump and glowing, a hyaluronic acid serum will do all of that—and more! Serums packed with hyaluronic acid replenish and retain an abundance of moisture for long-lasting hydration. These hyaluronic acid serums fight signs of aging and help your skin retain moisture for a rejuvenated, hydrated complexion. Hyaluronic acid serums are a welcome solution for uneven skin tone, providing intense hydration, plumping and firming the skin, and promoting a youthful complexion.